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650-644-2919
www.adamfleischer.com
ajf@usa.com
 Summary Innovative and entrepreneurial small business manager/project manager with a Stanford MBA education and a 15-year track record of P&L responsibility while building and managing creative businesses involving interactive multimedia technologies, publishing, and conference/event production. Skill set includes launching new projects, project management, business development, consultative sales, marketing communications, client management, business writing and editing, and managing digital teams. Core Competencies BUILDING BUSINESSES • Launched and managed a division of an Inc. 500 high-growth company; published a national consumer magazine and direct-response catalog on sustainable and healthful living. • Started-up, built, and managed three privately funded start-ups in interactive technology, events, and publishing. • Managed three businesses through five years of consistent annual revenue and profit growth. tarted-up, built, and managed four privately funded start-ups in interactive technology, events, and publishing. BUSINESS DEVELOPMENT • Grew one of Silicon Valley’s earliest boutique interactive agencies from five to 35+ employees by landing and retaining major clients including Cisco, HP, Sun, 3Com, Oracle, and Philips. • Led consultative sales process that closed 100+ projects of $25,000 to $250,000 for more than five million dollars in sales. Won key projects over larger, high-reputation agencies. • Sold six-figure sponsorship deal for TV specials to NHK-TV, Japan. INTERACTIVE DEVELOPMENT and PROJECT MANAGEMENT • Acted as Executive Producer, Producer, Information Architect, Technical Director, Editor, and/or Writer on 100+ strategic interactive projects. • Directed the development of pioneering work in streaming video and web multimedia, earning a Business Week Icon Award for innovative use of digital video. EVENT PRODUCTION Produced, programmed, and managed 100+ events including: • Four-day “best-in-industry” conferences for 1,000+ attendees with 60+ presenters at top business hotels in New York, Tokyo, San Francisco, and LA. • A NYC Broadway show, New Vaudeville Magic, funded in partnership with Alan “Ace” Greenberg (former CEO, Bear Stearns). • A community festival for musical artists (akin to Burning Man) that grew into a 10-day event with 1,000+ participants. • Three prime-time variety arts TV specials. PUBLISHING and EDITING • Published and edited an early blog covering interactive, eCommerce, and SEO (www.eTimes.com – “Exploring Corporate Interactive Communications,” 1996 – 2000). • Launched and edited four magazines, including a consumer title on sustainable living. Awards • Twice named one of the "Top 100 Multimedia Producers of the Year." • Received Icon, Hugo, Addy, Cindy, and BMA Pro-Comm Awards. Education Stanford Graduate School of Business, Stanford, CA – MBA, 1991 Columbia University, New York, NY – BA, Ancient Studies, 1987 Experience WRITER, PROJECT MANAGER and BUSINESS CONSULTANT www.AdamWrites.com, Santa Cruz, CA, 2005 – current Providing business consulting and communications services, including business analysis, writing, editing, strategic messaging, information architecture, SEO, research, and project management. Projects include business plans, web sites, offering and financing documents, marketing copy, case studies, and presentations. Recent clients include Force10 Networks and Gilead Sciences. CEO, EXECUTIVE PRODUCER and DIRECTOR OF SALES E.ON Interactive; Santa Cruz, CA, 1993 - 2002 Built and ran boutique interactive agency which developed web sites, DVDs, presentations, kiosks, training programs, CD-ROMs, video, and print. Managed all aspects of business development and production, growing the company from 5 to 35+ employees. Cold called, wrote proposals, developed pitches, gave winning presentations, managed client expectations, and sold the client additional services and the next project. Hired and managed employees and contractors. Clients included Cisco, HP, Philips, Sun, Varian, Toshiba, Ricoh, and Oracle. EXECUTIVE DIRECTOR and PRODUCER, Firedance Festivals Santa Cruz, CA, 2001 - 2004 Produced a community festival and online community for cultural creatives (akin to Burning Man). Grew into a ten-day event with 1,000+ participants. Built and managed an organization of 60 staff and artists. BLOG EDITOR and PUBLISHER, eTimes.com; Santa Cruz, CA, 1996 - 2001 Launched and edited an early blog “exploring corporate interactive communications,” with original and aggregated content covering interactive, eCommerce, and SEO. EDITOR-IN-CHIEF and COO, Catalyst; Burlingame, CA, 1991 - 1993 Oversaw the development and launch of national consumer magazine and direct response catalog on sustainable and healthful living, published by a division of an Inc. 500 high-growth company. Adopted leading edge digital publishing technologies. WRITER and EDITOR, Freelance; Stanford, CA,1989 - 1991 Wrote and edited business plans and financing documents for numerous venture capital firms while earning an MBA at Stanford’s business school. CEO and PRODUCER, Symposium Productions; New York, NY,1980 - 1988 Produced and managed 4-day conferences for 1,000+ attendees. Produced a NYC Broadway show, New Vaudeville Magic, funded in partnership with Alan “Ace” Greenberg (former CEO, Bear Stearns). Produced three prime-time TV specials for NHK-TV of Japan. PUBLISHER and EDITOR, Symposium Productions; New York, NY,1979 – 1988 Published and edited specialty and technical magazines and books. Acted as Editor-in-Chief on 3 magazines that were successfully launched and profitably sold. Published 10 hardcover books sold in over 30 countries and translated into 5 languages. 650-644-2919
www.adamfleischer.com
ajf@usa.com
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