650-644-2919
www.adamfleischer.com
ajf@usa.com

Summary
Innovative and entrepreneurial
small business manager/project manager with a Stanford MBA education
and a 15-year track record of P&L responsibility while building
and managing creative businesses involving interactive multimedia
technologies, publishing, and conference/event production.
Skill set includes launching new projects, project management, business
development, consultative sales, marketing communications, client
management, business writing and editing, and managing digital teams.
Core Competencies
BUILDING
BUSINESSES
• Launched and managed a division of an Inc. 500
high-growth company; published a national consumer magazine and
direct-response catalog on sustainable and healthful living.
• Started-up, built, and managed
three privately funded start-ups in interactive technology, events, and
publishing.
• Managed three businesses
through five years of consistent annual revenue and profit growth.
tarted-up, built, and managed four privately funded start-ups in
interactive technology,
events, and publishing.
BUSINESS DEVELOPMENT
• Grew one of Silicon
Valley’s
earliest boutique interactive agencies from five to 35+ employees by
landing and retaining major clients including Cisco, HP, Sun, 3Com,
Oracle, and Philips.
• Led consultative sales process that closed 100+
projects
of $25,000 to $250,000 for more than five million dollars in sales. Won
key projects over larger, high-reputation agencies.
• Sold six-figure sponsorship deal for TV specials
to NHK-TV, Japan.
INTERACTIVE DEVELOPMENT
and PROJECT
MANAGEMENT
• Acted as Executive Producer,
Producer, Information Architect, Technical Director, Editor,
and/or Writer on 100+ strategic interactive projects.
• Directed the development of pioneering
work in streaming video and web multimedia,
earning a Business Week Icon Award for innovative use of digital video.
EVENT PRODUCTION
Produced,
programmed, and managed 100+ events including:
• Four-day “best-in-industry”
conferences for 1,000+ attendees with 60+ presenters at top
business hotels in New York, Tokyo, San Francisco, and LA.
• A NYC Broadway show, New Vaudeville Magic, funded
in partnership with Alan “Ace”
Greenberg (former CEO, Bear Stearns).
• A community festival for musical artists (akin to
Burning
Man) that grew into a 10-day event with 1,000+ participants.
• Three prime-time variety arts TV specials.
PUBLISHING
and EDITING
• Published and edited an early
blog covering interactive, eCommerce, and SEO
(www.eTimes.com – “Exploring Corporate Interactive
Communications,” 1996 – 2000).
• Launched and edited four magazines,
including a consumer title on sustainable living.
Awards
• Twice
named one of the "Top 100 Multimedia Producers of the Year."
• Received Icon, Hugo, Addy,
Cindy, and BMA Pro-Comm Awards.
Education
Stanford Graduate School of Business, Stanford, CA – MBA, 1991
Columbia University, New York, NY – BA, Ancient Studies, 1987

Experience
WRITER, PROJECT MANAGER and BUSINESS
CONSULTANT
www.AdamWrites.com, Santa Cruz,
CA, 2005 – current
Providing business consulting and communications services, including
business analysis, writing, editing, strategic messaging, information
architecture, SEO, research, and project management. Projects
include business plans, web sites, offering and financing documents,
marketing copy, case studies, and presentations. Recent clients include
Force10 Networks and Gilead Sciences.
CEO, EXECUTIVE PRODUCER and
DIRECTOR OF SALES
E.ON Interactive; Santa Cruz, CA, 1993 - 2002
Built and ran boutique interactive agency which developed web sites,
DVDs, presentations, kiosks, training programs, CD-ROMs, video, and
print. Managed all aspects of business development and production, growing
the
company from 5 to 35+ employees. Cold called, wrote proposals,
developed pitches, gave winning presentations, managed client
expectations, and sold the client additional services and the next
project. Hired and managed employees and contractors. Clients included Cisco, HP, Philips, Sun,
Varian,
Toshiba, Ricoh, and Oracle.
EXECUTIVE DIRECTOR and PRODUCER,
Firedance Festivals
Santa Cruz, CA, 2001 - 2004
Produced a community festival and online community for cultural creatives (akin to Burning
Man). Grew into a ten-day event with 1,000+
participants.
Built and managed an organization of 60 staff and artists.
BLOG EDITOR
and PUBLISHER, eTimes.com;
Santa Cruz, CA, 1996 - 2001
Launched and edited an early blog “exploring corporate interactive
communications,” with
original and aggregated content covering interactive, eCommerce, and
SEO.
EDITOR-IN-CHIEF
and COO, Catalyst; Burlingame, CA, 1991 - 1993
Oversaw the
development and launch of national consumer magazine and direct response catalog on
sustainable and healthful living, published by a division of an Inc. 500
high-growth company. Adopted leading edge digital publishing
technologies.
WRITER and
EDITOR, Freelance; Stanford, CA,1989 - 1991
Wrote and edited business plans and financing documents for numerous
venture capital firms while earning an MBA at Stanford’s
business
school.
CEO and PRODUCER,
Symposium Productions; New York, NY,1980 - 1988
Produced and managed 4-day conferences for 1,000+ attendees. Produced a
NYC Broadway show, New
Vaudeville Magic,
funded in partnership with Alan “Ace” Greenberg
(former
CEO, Bear Stearns). Produced three prime-time TV specials for
NHK-TV of Japan.
PUBLISHER and
EDITOR, Symposium Productions; New York, NY,1979
– 1988
Published and edited specialty and technical magazines and books. Acted
as Editor-in-Chief on 3 magazines that were successfully launched and
profitably sold. Published 10 hardcover books sold in over 30 countries
and translated into 5 languages.

650-644-2919
www.adamfleischer.com
ajf@usa.com
|