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Resume Marketing Communications Manager and Copywriter Multifaceted marketing communications professional with 15 years Silicon Valley experience leading the development of and copywriting web sites, award-winning marketing and sales materials, and training content for top tech companies including Nokia, HP, Oracle, and Toshiba. Consistently produces on-schedule and on-budget projects that meet or exceed goals by leveraging technology, simplifying complexity, capturing attention, and staying focused on business objectives. Skill set includes building and managing digital development teams, project management, strategic messaging, writing and editing, and SEO. Focused on mobile, cloud computing, networking, IT, and Web 2.0 markets and technologies.  2005 – current; eTimes Communications; Santa Cruz, CA PROJECT-PROGRAM MANAGER and TECHNICAL MARKETING COPYWRITER Providing
high-tech communications project management and writing, editing,
strategic messaging, information architecture, SEO, online copywriting,
instructional design, research, and business analysis for leading tech
companies with a focus on achieving bottom-line business
results.
Project Highlights Global Wireless Networks Communications & Web Manager: GWN is a start-up launching a secure wireless network and mobile applications that support real-time investment services via mobile devices for brokerages. Web Site and Content
Development Manager
Nokia Point & Find Providing information architecture, technical design, content development, and overall project management for launching the company’s primary B2B and B2C customer-facing Web site. Strategic Messaging and Technical Copywriting Developing primary messaging, value propositions, presentations, and marketing collateral to support initial sales, investment and launch. Marketing Communications Consultant – Technical Copywriter: Developed messaging; wrote and project managed marketing, sales, and training projects for Nokia Point & Find mobile application launch, including: User Guide & VAR
Training Manual
Provided project management, instructional design and writing and editing for the first Nokia Point & Find User Guide & VAR Training Manual. Marketing Collateral: Nokia Point & Find Service Overview Nokia Point & Find Management Portal Brochure Nokia Point & Find Web Landing Page Copy Vertical Brochures (Publishing, Retail, Out of Home, Entertainment) Case Studies (Retail, Out of Home) Video Scripts (Management Portal, Anthem) Business Development PowerPoint Presentation Worked collaboratively with the group's GM and VP Sales to structure, write, and edit their new business development presentation. Bytemobile Online Technical Copywriting: Simplified messaging of complex Bytemobile technology solution for mobile network operators and wrote a series of solution overview documents for use as sales tools by Bytemobile's global sales force, as well as web copy and interactive demo scripts. Bytemobile
Optimization & Services Node
Bytemobile WebGate Service Bytemobile WebGate Demo External IT Online Technical Copywriting and Info Architecture: Provided writing, editing and content development, including strategic messaging and information design for External IT’s cloud computing web site. 3Com Program-Project Manager; Technology Marketing Copywriter: Wrote a series of customer success stories. Project managed more than 25 projects for 3Com over a decade, including award-winning interactive marketing and training programs. Yanmer Engines Case Study
Albequerque Public School System Case Study 1995 – 2003; E.ON Interactive; Santa Cruz, CA MANAGING DIRECTOR, EXECUTIVE PRODUCER and SENIOR INTERACTIVE WRITER E.ON was a successful Silicon Valley creative interactive agency that developed innovative, award-winning web sites, training programs, presentations, multimedia CD-ROMs, video, and print communications for tech companies. •
Led the development of cutting edge interactive projects that won over
a dozen national awards. Produced and wrote/edited 100+ projects.
Oversaw budgets, scheduled workflow, and hired and managed production
teams to consistently deliver multiple projects on budget and on
schedule.
• Grew company from three to 30+ employees. Managed sales, marketing, and business development; created pitches, wrote proposals, and delivered presentations that landed top clients. • Launched and wrote an innovative blog that covered corporate interactive communications that generated new business for the agency. Education • Stanford Graduate School of Business, Stanford, CA – MBA • Columbia University, New York, NY – BA, Ancient Studies Awards • Twice named one of the "Top 100 Multimedia Producers of the Year.” • Received a Business Week Icon Innovation award, plus, numerous Addy, Cindy, and BMA Pro-Comm awards. 650-777-7587 www.etimes.com adam@adamjf.com
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